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Thoughts, stories and ideas to boost your email marketing ROI
Showing articles from July 2022
CRO, or Conversion Rate Optimization, is a method of increasing the number of website visitors who take the desired action. In marketing...
CRO, or Conversion Rate Optimization, is a method of increasing the number of website visitors who take the desired action. In marketing terms, it’s increasing the number of website visitors who then convert. Conversions are usually the end goal for any marketing campaign...
Do you know how many of your subscribers are opening your marketing emails? Email open rate is defined by the division of the number of...
Once you’ve crafted the best opening email, your work is not done. To really send your ideas home and pick up any stragglers, you need...
Retargeting campaigns can be very effective in your email marketing lists. After all, they aim to reach those who have previously...
It’s not news to you that the COVID-19 pandemic significantly changed consumer spending habits and contributed to online shopping...